Jake Centofranchi - Musicious

Musicious is an organization that aims to help make musical education more readily available for underpriveleged children, adults, and families. Our goal is help those who ordinarily would be be unable to afford musical lessons or even instruments gain access to both of these things and more. In order to be involved with music, considerable financial stability is required consiering the expensive costs of musical instruments and the cost of music lessons, which often average at about a dollar per minute. These costs can quickly add up, making musical eduaction unaccessible to many people who simply cannot afford it. Learning to play music is not only a great form of self expression, but also can have tremendous benefits in many different areas of one’s life. These benefits should be readily available to anyone who has the drive to pick up an instrument.

For the logo of Musicious, I chose to create a minimalist keyboard that was precisely designed to echo the young, yet sophisticated style I was aiming to achieve. Using circles and tangent points to determine curves in my logo would become a part of the style utilized by all of my visual elements. This keeps all of my curves consisten throughout the graphics I created, reinforcing the brand style. I chose a keyboard to be the graphic for the logo mark because of its role as an iconic musical instrument that is often heavily integrated with musical education.

Given the broad audience of my brand, I wanted to make sure the language would be accessible by everyone. I used copy with a casual mood to it, staying away from phrasing that would read too formally. The brand name itself, Musicious, is playful in nature, being a word that I made up. I wanted to reflect that playfulness with the copy I wrote for it, also being careful not to get too informal.

When choosing my logo type, I wanted to use a font that was fun and even had some sort of musical quality. I looked at a lot of typefaces for both logo type as well as body copy looking for a font with the right rhythm. I landed at the font Museo for both Musicious's logo type as well as main header font.

Musicious employs a very simple color palette that is versitile enough to be used for both web and print. I chose a unique blue that has an educational feel to it, to reflect the intentions of Musicious. This color works well as a dominant color and is not too overpowering to be used alone. It is calming, inviting, and has a lot of potential as a brand color.

Keeping consistent with my logo, every instrument and icon to be used in Musicious's campaign are carefully designed using circles.

Posters

T-Shirts

Web Outputs

[Mobile]

Musicous was a student project of mine when I was in school- but now I am looking into making it a real organization. I have a lot of steps to go through- but it starts with getting others involved and in the know. Help me make a difference by sharing this project and getting the word out there. The Musicious website will be up soon with details about how we will get started! Stay tuned for more details and follow my blog for future updates!

Please check out my portfolio to view the rest of my work and thank you for viewing!